Founded in 2018, Latui Atelier was founded by a team of passionate individuals that have been working in the fashion industry for many years, and as a response, have decided to create designs as a protest against perfection and the industry's unrealistic expectations. As a result, their designs are bold, characterial, daring, and sensual, using discarded materials and embracing asymmetrical lines.

Being perfect is boring, Latui Atelier's philosophy is about pushing the boundaries and status quo, allowing their audience to free their mind and body. The brand believes that we should all thrive to be something new, rather than perfect; making it both inspiring and liberating.